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Amadeus supports Philippine Airlines’ growth strategy with new data analysis tools

Bangkok, Thailand, 22 July 2013: , a leading technology partner for the global travel industry, today announces is now implementing solutions from the Amadeus Travel Intelligence Portfolio to aide in its recent major expansion and service innovation programs.

Philippine Airlines President and COO Ramon S. Ang said, “We are committed to retaining our position at the forefront of the industry in the Asian region and key to it is fleet modernization, network expansion and service innovation programs. It is important for us to be able to base our network planning and marketing decisions on complete and reliable data that Amadeus solutions offer.”

Amadeus Market Information (MIDT) and Amadeus Air Traffic solutions work hand-in-hand to help Philippine Airlines drive revenue growth and increase market share as the airline prepares to expand its service in Asia, Middle East and soon in Europe.

With Amadeus MIDT, Philippine Airlines can monitor global market dynamics to aide in identifying profitable routes and developing more effective sales and marketing programs.

In parallel, Amadeus Air Traffic calculates an accurate estimate of air passenger volume for any origin and destination (O&D) worldwide, mining data from a large number of sources including low-cost carriers, direct airline online sales, airport data, civil aviation organisations and data from the main global distribution systems. The solution allows Philippine Airlines to evaluate current and possible new routes, identify the best connections for long haul flights, optimise planning and scheduling according to true demand and predict volatile market changes.

Amadeus also provides Philippine Airlines with consulting services, to help analyse the data and use the new solutions in the most efficient way. Training will also be provided.

Hazem Hussein, Head of Airline Commercial, Amadeus Asia Pacific said, “Travel Intelligence is a critical asset in a fast-moving, fragmented industry like travel. However, it is not only about having data, it’s also about having the industry knowledge and analytical capability to turn it into valuable business insights. Amadeus has all three which puts us in a unique position in the industry to help our airline customers understand their business as well as the challenges and opportunities in the market.

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