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Frost & Sullivan: Shift toward Integrated Solutions Key to Growth of Asia-Pacific Secure Content Management Market

The IT convergence and information-centricity trends are driving the secure content management (SCM) market in Asia-Pacific as vendors in this space look to offer web and e-mail security as integrated rather than standalone solutions. The value offered by these converged solutions has encouraged cost-conscious enterprises in the region to adopt SCM.

New analysis from Frost & Sullivan (http://www.networksecurity.frost.com), Asia-Pacific CY2012, finds that the market earned revenues of US$675.1 million in 2012 and estimates this to reach US$1995.4 million in 2019. The research covers the e-mail and web security segments.

“With more firms looking to leverage the potential offered by the web, there is high demand for web security solutions that enable organizations to strike a fine balance between restricting and allowing web access for employees,” said Frost & Sullivan Information & Communication Technologies Research Analyst Vu Anh Tien. “Enterprises are particularly looking to better manage employee Web behavior, increase visibility, and obtain greater control over Web content.”

The rise of enterprise mobility trends such as bring your own devices and bring your own applications is intensifying the Web and e-mail security issues faced by companies across Asia-Pacific, thus making a stronger business case for SCM solutions. The greater threat exposure brought about by mobile devices that could become attack vectors or pose a higher risk due to human errors is compelling organizations to adopt these solutions.

“As a result, the SCM market in the region is veering towards integrated security solutions that not only prevent spam or block access to malicious websites, but also monitor Web and e-mail traffic in mobile devices to protect against data loss, advanced persistent threats, and distributed denial of service,” remarked Anh Tien.

However, the increasing convergence of security products that provide the full range of firewall, monitoring, and file sharing protection is decreasing the proportion spent on the e-mail and Web security segments. The saturation of the anti-spam market and the perception that anti-spam products are just basic, commoditized components of any security suite also limit the scope of the SCM market in the region.

Moreover, the lack of new innovation in recent years has caused the e-mail and Web security segments to be overshadowed by other security technologies in certain instances. As such, the onus is on content security vendors to widen the capabilities of their e-mail and Web security products to create greater value for customers and sustain growth in the Asia-Pacific SCM market.

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