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A Year in Search: Google Releases Global Search Terms of 2010

● So many events have happened in Thailand in 2010 from political gatherings that caused the nation of fortune, the gracious kindness of Thais to the victims of natural disasters around the country and even the grieve for the lost of heroic police in the south. These events have been in the headlines of interests among Thai people

● Finding hip or top traveling spots from Google is considered a common practice for travelers especially those locations whose stories or uniqueness were featured in the TV or shared in the internet i.e. luxurious Sri Panwa resort in Phuket or eco-home stay in Koh Lan Chonburi, and even a classic floating market in Amphawa.

● Thai people started to pay more attention to 3G technology since last year and this attention was only going upward. However, the trend suddenly dropped toward the end of the year right after the license auction was announced to be on hold.

● On the Entertainment side, “Luk Tewada”, a country song that talks about teenager behaviour, became a phenomenal hit. The top reality TV show “The Star 6” os also listed due to huge support from fans around the country.

Bangkok: December 8, 2010: Today, Google announced its annual Zeitgeist, a look at 2010 through the collective eyes of the world on the web. The 2010 Year-End Zeitgeist offers a unique perspective on the year’s major events and hottest trends based on global searches, as well as searches conducted in Thailand.

Thailand always amazes people around the world. What Thais search tells a lot about “Thai Thai Way”, especially the current affairs i.e. Red Shirt rallies and national catastrophes i.e. flood, that pull all interests together and led to aids from different bodies and authorities who have used internet and social networks for communications and spread out needs from devastated victims.

While Thais and entertain are attached very closely that the Star Singing Contest and stories of high-profile celebrities i.e. Thunya never miss the track. Social media i.e. Facebook plays so much outstanding role in Thailand this year that all or most popular search terms are shared or communicated through social media ready gadgets i.e. iPad or iPhone 4 or Blackberry or Nokia and even leading businesses apply this technology platform as a key marketing tool.

Check out the lists below to get a better sense of the Thai Zeitgeist, or spirit of the times, in 2010!

* Disclaimer: All lists are fastest-rising lists. All duplicate terms have been removed from the list.
1. เพลงลูกเทวดา
2. ipad
3. iphone 4
4. the star 6
5. เพลงเหงาปาก
6. facebook
7. ตารางบอล
8. ยูทูป
9. photoscape
10. รามคำแหง บันเทิงเริงใจ
1. the star 6
2. พระจันทร์ลายพยัคฆ์
3. ซอน ต๊อก
4. วนิดา
5. มาลัยสามชาย
6. inception
7. ธาราหิมาลัย
8. กุหลาบไร้หนาม
9. ไทรโศก
10. เดี่ยว 8
1. สถานการณ์ เสื้อแดง
2. ข่าวน้ำท่วม
3. จ่าเพียร
4. ยุบพรรคประชาธิปัตย์
5. เสธแดง
6. อริสมันต์หนี
7. แอร์พอร์ตลิงค์
8. พงษ์พัฒน์
9. เซ็นทรัลเวิล์ดถล่ม
10. ปาเกียว กีฬา
1. ฟุตบอลโลก 2010
2. เมืองทอง ยูไนเต็ด
3. ลิเวอร์พูล
4. ศรีสะเกษ fc
5. มวยปล้ำ
6. ขอนแก่น fc
7. ฟุตบอลยูฟ่า
8. siamsport
9. ชลบุรี fc
10. torres
1. cn blue
2. zee
3. i love kamikaze
4. justin bieber
5. แอนนี่
6. ธัญญ่า
7. 2pm always
8. 4minute
9. มิน
10. กัน ธุรกิจชั้นนำ
1. toyota thailand
2. nissan thailand
3. major cineplex
4. air asia thailand
5. htc thailand
6. dtac
7. agoda thailand
8. kasikorn bank
9. super rich
10. apple thailand
1. facebook
2. iPhone 4g
3. Nokia 5233
4. Commart 2010
5. palringo
6. blackberry bold 9700
7. settrade.com
8. nexus one
9. qr code
10. photoscape พักผ่อนและท่องเที่ยว
1. ศรีพันวา
2. ที่พัก เกาะล้าน
3. ตลาดน้ำอัมพวา
4. ท้องฟ้าจำลอง
5. ศาลเจ้าพ่อเสือ
6. เกาะสมุย
7. ทัวร์เกาหลี
8. เพลินวาน
9. ทัวร์สิงคโปร์
10. ตลาดโรงเกลือ

In addition to telling us what people are curious about in Thailand, Google Zeitgeist tools also offer insight into which topics were of interest across the globe. Top search terms from over fifty countries appear on our Google Zeitgeist webpage, www.google.co.th/zeitgeist2010

This year’s global fastest rising searches show interest in new tech trends with chatroulette at the help, followed by the iPad; pop culture (with Justin Bieber a bonafide worldwide sensation), and social networking sites such as Twitter and Facebook.

Global Fastest Rising Queries
1. chatroulette
2. ipad
3. justin bieber
4. nicky minaj
5. friv
6. myxer
7. katy perry
8. twitter
9. gamezer
10. facebook

To see more information about Google Zeitgeist across the globe, take a look at the site: www.google.co.th/zeitgeist2010

Getting to know and following through: Thai people started to do some research to get to know more about 3G technology since last year as shown on the fast growing trend of the query “3G system”. The trend reached its peak in September because the the license auction was due to happen. Right after it was announced to be on hold, the trend also lost its fire.

A web search volume graph generated by Google Insights for Search shows that local searches for the word “ระบบ 3G” most increased on September in 2010 compared to 2009.

Zeitgeist Explained
Google reveals the internet “Zeitgeist” (German for “the spirit of the times”) through an exploration of the billions of search queries we receive each year. In addition to the Year-end Zeitgeist, which highlights the top trends of 2010, we also have several tools that give insight into global, regional, past and present search trends. Google Zeitgeist tools can never be used to identify individual users because we rely on anonymized, aggregated counts of how often certain search queries occur over time. These tools are available year-round for you to play with, explore, and learn from: www.google.com/zeitgeist

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