Web Wednesday Thailand holds its eighth networking event with a discussion on stage from market leaders on Mobile Application Trends.
Web Wednesday Thailand team organizes its quarterly networking event inviting e-marketers from leading brands and publishers to discuss Mobile Application Trends – what’s hot and what’s not for the Thai market.
According to IDC research, the worldwide smartphone market is expected to grow 49.2% in 2011 . The trend has also reached Thailand according to Nielsen which reports 47% of Thais intend to purchase a smartphone in the next 12 months. In the fourth quarter of 2010, Android emerged as the best-selling operating system for smartphones Worldwide followed Symbian, iOS, and Blackberry, respectively.
Worldwide Smartphone Operating System 2011 and 2015 Market Share and 2011-2015 CAGR
With the explosion in smartphone devices, there has been a corresponding increase in mobile Internet usage. In Thailand, according to StatCounter Global Stats, mobile Internet access compared to desktop has almost tripled in the past year from 1.73% to 5.06%. Recent statistics from Effective Measure show that 37.83% of the Thai online audience access mobile Internet.
In 2010, we also saw a surge in app usage with massive growth for not only Apple, but Android, Blackberry, and even Nokia. In January 2011 Apple surpassed the 10 billion apps download mark. In April, according to a report from app store analytics firm Distimo, free apps in the Google Android Market grew to 131,342 applications outnumbering 121,845 free apps in the Apple App Store. The report also forecasts that at current growth rates, approximately five months from now Android will have the largest store in terms of number of applications followed by Apple App Store for iPhone and iPad, Windows Phone 7 Marketplace, BlackBerry App World and Nokia Ovi Storre.
According to the iOS and Mac App analytics company APPlyzer, the top free iPhone/iPod App in Thailand on May 30th, 2011 was Talking Tom Cat 2 . The top paid app on the same date was WhatsApp Messenger. The company also reports the top free and paid apps for iPad in Thailand were Talking Tom Cat 2 and Plants vs. Zombies HD, respectively.
At WWTH 8.0 we will be exploring the incredible shift in consumer mobile usage and the opportunities for marketers. Industry experts from Effective Measure, True Corporation
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