ITBiz | lekasina.com

A cutting-edge smartphone to ‘live without boundaries’

Bangkok, 4 March 2013 – LG Electronics (Thailand) Co., Ltd. has introduced its latest innovative smartphone, the LG Optimus G, to the Thai market. A super smartphone featuring best-of-best technologies, the LG Optimus G allows users to seamlessly multitask between their personal, business and entertainment needs, going well beyond the boundaries of traditional on-the-go smartphone capabilities. The device features Qualcomm’s SnapdragonTM S4 Pro Quadcore 1.5 Ghz for best-in-class performance, and the sophisticated design is inspired by LG’s L Style design philosophy.

Somsak Athisaitrakul, Product Group Head (Mobile Communications) LG Electronics (Thailand) said “LG Optimus G sets a new standard in the industry. It is a state-of-the-art smartphone developed by LG to serve the borderless lifestyles of today’s consumers. Apart from offering best-in-class performance and features designed for every lifestyle, it is a stylish and elegant handset that has garnered many international awards. We are very confident that the LG Optimus G will be our flagship smartphone and lead to great success this year.”

Just four months after its launch in the market, the Optimus G has already received many prestigious awards. These include CES Innovations 2013, iF Product Design Awards, Naver’s Smartphone of the Year Survey, as well as being ranked the number one smartphone by U.S based Consumer Reports.

The LG Optimus G delivers a cutting-edge viewing experience with a True HD IPS Plus display that offers sharper and crisper images with high color accuracy for natural and life-like quality, meaning users can enjoy using the screen for extended periods without any eye strain. LG’s Zero Gap Technology helps to reduce the gap between the glass and LCD display, while also offering the slimmest panel with no diffused reflection, for clearer and sharper visibility, even outdoors.

Thanks to LG’s new technology, the screen panel has been made thinner, and the screen itself is much stronger and able to effectively withstand impact damage. Corning Gorilla Glass 2 is used for even greater durability and to help protect it from any unexpected scratches. The Optimus G also offers the most enjoyable photo experience with a 13 MP camera and a wide selection of features. With 2GB Ram and 32 GB of memory, users can store memorable moments and personal data to their hearts’ content. All of this power and functionality is housed in a light weight, eye-catching slim body, weighing only 14 g and at just 8.45 mm. thick, caters to fashionable lifestyles. LG also developed and patented an underlying patterned Crystal Reflection to give the back cover the ability to display different patterns depending on the angle and lighting. The intricate pattern gives the Optimus G a clean finish, reminiscent of a precious jewel.

The Optimus G achieves the perfect combination of pleasure and functionality through a unique user experience not achieved in any other device. It is the perfect smartphone for those who have a multi-tasking lifestyle , with a wide range of features including: QSlide, a function that shows two different screens simultaneously on one display so users can quickly send an important work email while playing a graphic-intense video at the same time, QuickMemo, which allows users to take notes on captured documents or photos with their fingers and instantly share with colleagues as an attachment or URL, and Live Zooming, which enhances viewing experiences by enabling consumers to zoom in up to five times while watching video to see small details normally hidden on the screen. Other features include Time Catch Shot, which empowers users to choose the best photo among various shots taken before the shutter button is pressed, and Dual Screen Dual Play, providing the ability to display different content on each screen. such as a slide presentation displayed on a monitor while the Optimus G shows the accompanying speaking notes. Finally, Icon Personalizer allows consumers to customize the sizes and images of their most-used apps.

“The LG Optimus G underscores LG’s commitment to developing smartphone technology that perfectly serves the needs of consumers. It also demonstrates that LG deeply understands these needs and what users are really looking for – not only a high performing smartphone, but one that can truly reflect their own personalities,” added Somsak.

To offer Thai consumers a greater experience with all smart features in the Optimus G, LG is conducting a ‘Code Name G’ facebook campaign, which also gives them a chance to win an LG Optimus G, LG Optimus L7, and other special gifts worth more than 100,000 baht. Consumers can participate in this campaign at www.facebook.com/thailandlifesgood from now until 10 April 2013.
The LG Optimus G is now available, and supports 3G from all operators, using Quad Band 850/900/1900/2100 MHz. It is priced at 19,900 baht (including 7% VAT), including a free, high quality case imported from Korea, as well as protective films for the front and back of the handset, and an optional 0% installation plan for 10 months.

For more information about LG Mobile Communications, please contact the LG Call Center at 0-2878-5757, www.facebook.com/thailandlifesgood or visit www.lg.com/th